Wlydest. 11.4.21

Bella DePaulo found that humans lie in approximately a fifth of their social exchanges lasting over 10 minutes. 

Whilst this may not be the nicest insight we read today it is juddering to think that, for varying reasons, many of us would rather lie than tell people our version of our real truth.

An interesting concept, and an even more interesting one for a pop song, Beggar the new single from Psychedelic pop outfit ‘Wyldest’ bristles with these very questions as our lead character contemplates the complexity of human emotions, trust, and relationships (“It’s easier to just pretend so I lie to you”).  Laced with dreamy guitars, gentle melodies and a video which see’s our lead character sleepwalking through the evening, ‘Beggar’ implies that many of us risk sleepwalking through life; avoiding our largest challenges and ambitions in the desire for a quiet life.  Perhaps we’d rather lie than express our truest self.

“Beggar was written when I had bouts of insomnia” clarifies principle Wyldest writer/produced Zoe Mead “It’s usually brought on by over-thinking and on this occasion, I was reading Richard Dawkins ‘The Selfish Gene’ which got me thinking about the overall meaning of the album and about how we are gene carriers – his term”.

A superb lead-in to new album “Monthly Friend”, Beggar shines with its interesting narrative, guitar-pop layering and Bilinda Butcher lullaby-esque vocals, a combination which we hope will carry on throughout the entire album; “I think the new album is designed to be cohesive and born out of same train of thought with an overall examination of what is to be female in this day and age, both the advantages and disadvantages.  There’s a number of different sounds on the album for sure and whilst the last album was very shoegaze this is perhaps designed to be more intimate so, for example, we’ve pushed the vocals higher up in the mix and used more synths”.

Designed as much out of necessity as intent (“I wrote most of the album on an acoustic which was partly due to the fact that just as we were about to start jamming the band had to move back home to Estonia”) the irony perhaps is that the album may be easier to tour in the coming socially distant era of live shows.  A future gig at Stockton’s Georgian Theatre is already being considered in terms of set design and production, “I’ve played acoustic shows before but I want to make this show as heavy as I can, in places, without having the band with me so I’ll be most likely doing a combination of acoustic pieces with some tracks also which use synth textures and drum machines.   I’m certainly not looking to do just an acoustic show, as much as I’ve enjoyed doing, and watching, acoustic bedroom sessions I think we’re all probably looking for something a bit different from the first gigs that we get to.    Writing music in your bedroom Is great but you do it for the connection – that’s what’s really important in music.”

A new album, a really impressive new single and video, and a new tour on the horizon; now is definitely not a time for sleepwalking.